SEO for Wordpress; Quick, Cheap and Easy
There are three words not normally associated with SEO. They are quick, cheap, and easy. But there is one situation where I can honestly say these words really do describe the optimization process; the Wordpress blog.
Google loves Wordpress because it's easy to spider and uses extremely clean code on the back end. But there's more...
Google has a thing for dynamic content and lots of it. And it doesn't get much better than Wordpress when it comes to making Google happy. You don't have to know a lot about SEO because Wordpress sets you up to naturally take advantage of what Google likes. And if you invest a bit in a nice plugin, you can often see results you never even dreamed of.
There are just a few things to know about initial setup so I'll cover them one by one.
First, if your blog is part of a larger site, name its directory 'blog' or 'topic blog' with 'topic' being your main keyword or topic. Don't name it Wordpress.
Second, be sure your sites uses 'www' in its fully qualified domain name (FQDN.) Here's how.
1. Login to the Wordpress dashboard.
2. Go to Dashboard > Settings > General. 3. Edit your WordPress URL and Blog URL to include the www prefix.
Third, set your Wordpress to use Permalink with optimal custom setting. This creates a permanent URL that Google can easily reference and makes each post into a page. Here's how to do it:
1. Login to the Wordpress dashboard.
2. Go to Dashboard > Options > Permalink.
3. Select custom option placing /%postname%/ in the custom field.
Fourth, make each post date easy to find. Google loves fresh, relevant information.
Now for doing the actual posts, here is how to get the biggest SEO bang for your buck...
1.) Use your main keyword in the post title wherever it falls naturally. Make sure it is in the title, but don't force it to the beginning if it does not work. If your keyword is 'lake retreat cabin' you might have a title like 'Finding Peace at Your Lake Retreat Cabin.'
2.) Try to write the post naturally and use the keyword two to three times for every 100 words of the post but don't go over 5 mentions total. Also be sure to use other related words in your post. If your keyword is 'lake retreat cabin' you might use words like 'view', 'wooded', 'cottage', 'stream', 'waterfall', etc.
3.) Keep your posts to an appropriate length. Consider each to be an article. In most simple articles 300 to 600 words is ideal. But don't drone on if your point is already made. If you only need 250 words to say what you want to say, end it there.
4.) I know I already said it, but it's important enough to say again; write naturally. Google invested a lot of time and money in its natural text algorithm (NTA) and it loves to let it weed out blocky text jammed with robotic feeling keywords.
Even if you do everything else perfectly, there are always ways to get that extra inside advantage. Here are two:
First, be sure to be consistent with all of your backlinks. If you set your prefix to 'www' as recommended, make sure all of your backlink URLs come into the 'www' version of your pages. If some are 'http' while others are for 'http://www' they will be treated as separate pages and you will be throwing away links.
And finally, if you can invest forty os so dollars, you might want to consider getting a high-end Wordpress SEO plugin like the one at http://www.seopressors.com/. Most pros use the unlimited version and put it on all of their client sites, but if you have just have one blog you can get by for under $50. There are also some freebies out there, but this is definitely a case of "You get what you pay for."
Good luck.
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Scott Jason is the president of Best SEO Copywriting http://www.bestseocopywriting.com/ and author of three SEO books. Although his specialty is SEO copywriting, he has provided full service SEO services since 2000.
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Basic SEO Tips that Really Work
If you are interested in search engine optimization, it's easy to get the wrong information. There is a lot of information circulated today that is simply out of date. This means it is important that you learn some of the SEOSEO tips that really work that will help you bring more visitors into your website.
Tip #1 - Use Keywords in Title Tags
One important tip for search engine optimization is to make sure that you use keywords for your website in title tags. Title tags are important because they let search engine robots know what the page is really about. When you add in your keyword phrases in the title tags, it will drastically improve the chance that targeted traffic will be brought to your site by the search engine. Just make sure that your title tag includes text that humans will find interesting. It should read like a headline because this is what shows up on the search result pages.
Tip #2 - Avoid Keyword Spamming
It is also important that you avoid keyword spamming if you want to increase your rankings with the search engines. Spamming the meta tags or description areas on your pages will cause a problem. In fact, this can actually get you black listed by the search engines. All the keywords that you use need to be on the page as well. You should never use keywords in title tags or meta tags that you do not have on the page.
Tip #3 - Use Anchor Text for Links
When you are creating links on your website, one of the best search engine optimization tips to remember is to use anchor text for those links. If you have a lot of pages on your site, this is especially useful. The more keywords you have that link to a certain page on your website, the better your site will perform in the search engines.
Tip #4 - Avoid Link Farms
Many people try to use link farms to increase their rankings. While external links are an important part of search engine optimization, link farms do not provide the types of links that you want. Look for meaningful links that lead back to your site instead of using link farms, which can be damaging to your rankings in the long run.
Tip #5 - Submit Your Site to Search Engines Yourself
Instead of signing up for a submission service or using submission software to submit your website to search engines, a better option is to do this yourself. In some cases using software or services can lead to your site being banned or at least penalized. Go to the search engines on your own and submit your site. All you need to do is submit your site one time, and you'll only need to submit one site and the robots will do the rest.
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The SEO Basic Rules Copyright © 2010 Daren Paul Burbridge
If you are contemplating getting in to the environment of SEO, then understanding the basic SEO fundamentals is critical to any achievement; on the other hand with so many facts on the internet on this certain topic how do you select what info is right and what details you need to stay away from? To start with you will must make sure that you fully grasp the basic principles of Search engine optimisation for your internet site and then begin to realise the solutions which will boost your website above the big range of other websites that would like to list for the identical key phrases as your self.
The very first of the web optimisation fundamentals that you just need to recognise are meta tags; these are very crucial and make the differences sometimes of placing on page one or not. Our own success in listing clients within the engines like Google starts off at this point; your title, description and keyword tags are the important areas that you simply will need to begin at! Not being able to get these 1st three SSO fundamentals correct will have a negative affect on your odds of listing in any engines let alone the likes of Google.
Search Engine Optimisation Basics
When you have your meta tags set up appropriately you will need to move on towards the web site information; here you may should have an understanding of the H1 to H5 title tags along with the value of these tags on your web page. Additionally your content material will need to be rich and distinctive; just duplicating someone else’s wording and replacing parts of written text will never assist you and also the search engines would discover what you have done faster than you can blink! Your site's written content needs not just to be engine friendly but people friendly as well! What exactly is the point of many people going to your internet site if all they see is a total jumble of text that suggest excellent factors towards the search engines but absolutely nothing to them?
Take into account that if you are unable to write text then you should consider obtaining your text from a professional who knows about the SEO basics and will work with you for both human readable content and search engine friendly content.
All in all SEO fundamentals are a lot more in-depth than you might initially think, nonetheless knowing the SEO basics is significantly simpler than you could possibly think about too
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Understanding the SEO basics is fundamental to your success is listing your website in the search engines. Find out more at http://www.doorwaysearchengineoptimisation.com/article/2072/seo-basics.html
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SEO Marketing Is Better Than Traditional
By Shane Hunter
Today the internet is a media that cannot be ignored any longer. As the number of internet users burgeons in size, brands are all scuttling to find their own niche in the internet. Today it is am established fact that mere traditional marketing will not do and one needs to find alternative means to market ones brand.
The good news is that internet technology has tremendously progressed and thus brands can now easily carve their niche in the digital world. However, for this their only requirement is a trusted SEO partner.
In this article we will focus more on the aspects of internet marketing through SEO and its benefits. Traditional marketing today has no other option but to embrace internet marketing. Ranging from the small local business men to the big contractors and business men all in fact focus on their marketing through SEO. There are reasons for the increasing popularity of the SEO over the traditional marketing. The benefits are immense and if you are contractor planning to build a digital brand you have the right choice. This is because Contractor Marketing over the internet can generate Contractor Leads and so this is indeed a good choice.
Today in the internet marketing services, SEO marketing is one of the most sought after services. With the help of this marketing, the website would generate more clicks and this in turn would make the website get more traffic. In fact with SEO more leads would also be available which can increase the customers directly through the search engine.
When the right SEO services are provided, the site would achieve top ranks in the search engine. Consequently, more and more visitors would be attracted. There are several factors that are considered in the SEO but it is ultimately with the help of the right SEO Experts can the problem be properly solved and this in turn can lead more sales in the business. In case of SEO marketing wider number of audiences can be reached very easily without much effort.
Currently in order to cater to the requirements and demands of the SEO marketing that several SEO companies have been launched. However, you should look for the right company that can provide you the SEO service and make your business successful. You need to make a thorough research regarding the availability of the right SEO Company that can provide you the right services.
In this sense, you can log on to http://www.contractorleadsusa.com/. This is a SEO Contractor firm and can provide you a full complement of services. Whether it is your small business or large, they would assure that they would not only look after your sales but at the same time prepare a marketing plan for your business.
This company provides SEO services of a wide range. One of their services also includes the PPC. With the PPC, you would be assured to get more traffic and consequently earn more sales through your business online. The SEO experts of this company would be able to make your site search-engine friendly and the necessary things required for that would be readily looked after by them.
Today the internet is a media
that cannot be ignored any longer. As the number of internet users burgeons in size, brands are all scuttling to find their own niche in the internet. Today it is am established fact that mere traditional marketing will not do and one needs to find alternative means to market ones brand.
The good news is that internet technology has tremendously progressed and thus brands can now easily carve their niche in the digital world. However, for this their only requirement is a trusted SEO partner.
In this article we will focus more on the aspects of internet marketing through SEO and its benefits. Traditional marketing today has no other option but to embrace internet marketing. Ranging from the small local business men to the big contractors and business men all in fact focus on their marketing through SEO. There are reasons for the increasing popularity of the SEO over the traditional marketing. The benefits are immense and if you are contractor planning to build a digital brand you have the right choice. This is because Contractor Marketing over the internet can generate Contractor Leads and so this is indeed a good choice.
Today in the internet marketing services, SEO marketing is one of the most sought after services. With the help of this marketing, the website would generate more clicks and this in turn would make the website get more traffic. In fact with SEO more leads would also be available which can increase the customers directly through the search engine.
When the right SEO services are provided, the site would achieve top ranks in the search engine. Consequently, more and more visitors would be attracted. There are several factors that are considered in the SEO but it is ultimately with the help of the right SEO Experts can the problem be properly solved and this in turn can lead more sales in the business. In case of SEO marketing wider number of audiences can be reached very easily without much effort.
Currently in order to cater to the requirements and demands of the SEO marketing that several SEO companies have been launched. However, you should look for the right company that can provide you the SEO service and make your business successful. You need to make a thorough research regarding the availability of the right SEO Company that can provide you the right services.
In this sense, you can log on to http://www.contractorleadsusa.com/. This is a SEO Contractor firm and can provide you a full complement of services. Whether it is your small business or large, they would assure that they would not only look after your sales but at the same time prepare a marketing plan for your business.
This company provides SEO services of a wide range. One of their services also includes the PPC. With the PPC, you would be assured to get more traffic and consequently earn more sales through your business online. The SEO experts of this company would be able to make your site search-engine friendly and the necessary things required for that would be readily looked after by them.
Contracting Leads is of great use to the people. Contractor Leads helps in building the most refined Contractor Marketing system on the planet.Timeliness is the most important factor of Contract marketing.
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How To Promote Your Website For Free Using Web 2.0
By: Reed Slidell
If you don't know how to promote your website using Web 2.0 then here are some tips. When you first have a website that you want to get indexed, social bookmarking is the best way to obtain links going back to your site. Then you'll set up your Web 2.0 network.
Depending on how aggressive your keyword list will establish the path you'll take next. Some people only do social bookmarking and no more.
Web 2.0 works well when the keyword competition is fierce. You'll create different websites that link back to your main website. Take your keyword list that you have and create more than one link going back to your website on more than one network. This way you'll be using your keyword list more effectively.
The reason why you want to create your own network is because these are linking methods that you control. Your page rank might not be that high but some of the sites that you will build on have a PR ranking of 6, 7 or as high as 10. So even though your particular page on that domain is going to be low, the main site which ranks higher will have some pull. You're effectively borrowing the authority of these Web 2.0 domains.
Here are a few rules you'll want to follow when setting up your Web 2.0 network. Linking to affiliate programs is out. Don't do it, otherwise you'll wake up one day and see one of your pages canceled. Make a conversation out of the keyword you're trying to promote. Put all of your URLs in a spreadsheet like excel, then keep track of the links going to each of the Web 2.0 articles.
Now you'll have a lot of web pages that are optimized for different keywords in the niche you are targeting. Most of the links will go back to certain pages on your website that you want to promote. Some people turn their blogs into businesses because it is wonderful spider food for the search engines. That is one of the reasons why search engine love blogs.
Every time you create a Web 2.0 property, you'll want to submit that URL to your bookmarking network as well. If you're doing everything manually, you'd bookmark every single article you put up on your Web 2.0 network. On your blog Web 2.0 property, you'll want to make sure you add a good ping list. This is useful when you're learning how to promote your site. The last thing you don't want to over look is the RSS feed. Then the feeds are submitted to the RSS aggregators and directories.
Now you know all about how to use Web 2.0 to promote your website. It might take some time setting these properties up, but set them up anyway.
Article From Internet Marketing Articles;
How Can I Get Visitors To My Site
By: Sharon Dawkins
You have constructed a fantastic site, took several months having it designed just the particular way you wished, and after that even more time getting the product prepared to sell. Your website went live and each day you look at your logs, and still only notice there was only one or two visitors and not one sale. You most likely are sitting there wanting to know just what you have done wrong, what did you miss and just how can you correct it. The most likely explanation is no-one knows about it, the solution to get visitors to your site. If you are relying on the search engines, you are going to first want to increase backlinks aimed at your website. You need to increase your rank within the search engines. There are numerous companies designed to do this on your behalf if you rather not do it yourself. It is simple to do when you know how. We hope this article will cause you on the proper path.
Most of these steps you should start out by doing yourself, however, later on, if you believe you are still not getting adequate results, retain the services of an off-page seo consultant. Until then here are some steps you can start out with. The fastest way to start to increase backlinks internet for a better website positioning is outlined in the following paragraphs.
The very first step is that you have to pinpoint what keyword or keywords you want to market. What is your product or website about? What exactly are your long-term goals, are things to ask. You undoubtedly need to get this done right away. Recognizing what you want to rank for in the search engines will let you to focus on increasing excellent inbound links for those keywords. It really is essential that you do not start with too many keywords initially. Pinpoint the most important ones only, one or two, and perhaps a couple long tailed key-phrases.
You need to do this 1st step promptly, properly and completely. Should you not get it done, you may then fall short right from the start. If you are developing links for the incorrect keywords, individuals might come to your site, nonetheless, if it is not for the purpose they were after, it probably will not convert into any sales and profits.
The next thing you must do is develop quality content for your site. Either try to get this done yourself, or seek the services of someone to do it for you. The search engines love articles! Post it on your site or blog. Use social bookmarking methods, or use a submission company or off-site seo company do it for you. You ought to avoid posting PLR or articles you took off of other websites onto your site. This is recognized as duplicate content. Although search engines have stated there is no penalty, a site that ranks higher will get the top results rather than your site when a particular keyword is searched. And you will probably also want to stay away from writing articles that are much too long. Most people tend not to possess the attention span to read through a full article. If you do write a long article, make an effort to get your sales pitch and key points across early in the article, this can perhaps get your point across in case the reader fails to read to the end.
Another step will be to submit your articles to article directory sites. This is important because the search engines love article directories, and once an article is accepted, it should get indexed fast. It is crucial when submitting to an article directory is to read completely and follow their submission regulations. Sometimes popular article directories will not allow an article to be published which is actually published elsewhere. You will likely be able to include two links in a resource box at the base of your article, be sure to target your keywords there.
Just keep to the steps as stated and you ought to not have any problems increasing backlinks to your website for a better website positioning easily, rapidly and well. Simply do the things you should, for the reasons presented and stay on target and continue building your backlinks. Then congratulate yourself when you begin to enjoy the benefits and returns of your hard work and determination.
Author Resource:-> If you wish to hire a professional article marketing submission service, then visit Submission Wizards for all your backlink building needs.
Article From ActiveAuthors.com
Huge profit in online business due to website traffic
Date Published: 22nd July 2010
Author: Scott Johnson
It is known to all that every business needs proper marketing for its growth; if the common people do not get to know about the business, then the company won’t be able to make any sort of deal with the customers. This condition is applicable to both the online and offline businesses; both these forms of business need proper marketing and promotion. When speaking about the online business promotion, the first thing that comes in mind is the millions of target customers worldwide. The offline businesses generally do not get such large numbers of customers. If a person succeeds to spread his online business properly, then he or she can earn huge amount of money. But, that is not an easy goal to reach; promotion of any online business needs a lot of time, money and extreme hard work. And this can be done only by the Search Engine Optimization companies. Now, what is Search Engine Optimization? Search Engine Optimization or SEO is a group of complex processes performed on the websites, which helps to increase the rank of the websites in the pages of the search engines.
The main purpose of the Search Engine Optimization companies is to increase the volume of website’s traffic; the more traffic a website gets, the better profit it earns from the business. However, the Search Engine Optimization companies cannot increase the website traffic directly. They have to apply several techniques on the website to help it get superior rank in the pages of the search engines. The volume of traffic depends directly on the rank of the websites in the search engines like Google, Yahoo! or MSN. The higher rank a website reaches in the search engine pages, the more number of people gets to see that website and hence the web site traffic increases. The internet world has got millions of users all over the world and every website aims to draw these huge numbers of users towards it.
Search Engine Optimization of any website consists of two main phases, the on-site optimization and the off-site optimization. Most efficient Search Engine Optimization companies perform both of these techniques on the websites. Thousands of SEO companies have grown up throughout the world, among which the Indian Search Engine Optimization companies perform excellent SEO services. They provide each and every optimization techniques on the websites. It has been observed that the Search Engine Optimization companies of India provide the best SEO services for the progress of the websites in the search engines. Moreover, the amount that the Indian SEO companies charge for the website’s optimization is much lesser than that of the SEO companies of the other countries. Search Engine Optimization has become a necessity for every website nowadays; without proper optimization, no website can get success and survive in the tough competition of the internet world. Most website owners nowadays, opt for any efficient Search Engine Optimization company from India to get their website optimized. Not a single website owner even dares to publish their website without getting it optimized by any SEO company.
Taking the help of a search engine optimization company or the SEO Company is the only way to have a successful online business. The SEO services undertake several methods to help the site draw traffic.
The differences of search engines
Date Published: 21st July 2010
Author: Myrtle Stalling
It is usual for any Internet surfer to view search channels generically, but the fact is that these have great differences. And not being savvy to these characteristics might make them miss out on quite a lot. The times call for people to know more on the function of search engines since money losing search groups are building on the deals that affect their products' results.
In order to turn around consecutive years founded on losses, a lot of search engines and directories already require listing fees to separate the product from the unnecessary parts in a revolutionizing Web that now boasts of over 2 billion in pages and 14 billion in hyperlink contents. What happens now is that search engines would go check on the sites of the ones that pay more than they would on sites that do not pay them. However, many search engines today give priority in ranking the search results to the paying clients.
A huge role for technology comes in when the quality and quantity of search is considered. The most popular and comprehensive search engines like Google, for instance, steadily depend on complex algorithms to swim through the sea of complicated and dense variables to produce results in a flash. Search directories including Yahoo!, LookSmart and Netscape have open directories which are reliant on individuals to review and categorize the better from the best in this vast online arena. But being powerless mortals, we can only do so much so we stand aside and let capitalism enter into the search equation and sway the results accordingly.
But one must know the value of ranking high in search listings for the web sites listed after the first few results would no longer receive much clicks or traffic drawn in. Paying for strategies on ranking will lessen the chaff by guaranteeing results that will be specific to paying web sites who are also geared up for what these search engines can bring heavy traffic. This is specifically created for commerce related requests, which has been amassing a growth of almost 50 percent of the daily queries generated by US search engines alone and can go up to 100 million. In Internet search, the free market's power plays a huge role. This pushes most web sites to put their money where their mouth is while competing in business fair and square.
About 32,000 businesses pay to be listed, paying an average of 21 cents for every visitor generated by a search. This is a bargain compared to the price of most banner ads which is at least $5 per lead from a customer. The concept is catching on. Way back in September, the search machines of AOL, Lycos and even AltaVista have begun listing for placement results as a portion of the package they offer.
While there are still some exploration engines online that don't make their result orders available for sale, many are still charging for inclusion fees that web sites now have to avail so that they will be sure to be indexed in a database. It is not the payment that dictates its ranking in search results.
Paving the way for fees on inclusion movement is a prominent online directory that feeds its index to a handful of today's top search engines. Five hundred million documents or so appear but then less than a million are presently created by inclusion fees. The manager says they look at this as a chance to offer enhanced services, not to replace any of our existing services. But although many perceive this to cause less discrimination than position formula fees, the inclusion model fee has a huge weight on the search results. Let us look into the lottery scheme to understand search request. The more money infused for inclusion, the higher the probability it will be seen.
There will definitely be a rise on its chances for a better ranking outcome. An expert in online search engines state that unlike what many search enthusiasts believe, Google is not as pristine as it seems to be. Now people noticed how Google carried out this year its strategic way of tying up a search result to an ad related to a query matter. For instance, once you type in a search query about flowers, you will soon find yourself in a page that brims with florist ads at along the top and the side of the Internet page. But the 6,000 and above servers utilized by Google are also manipulated to gather some data each month on the Web from pay for inclusion directories.
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Get Free Traffic Straight to Your Website
Date Published: 21st July 2010
Author: Howard C Shen
My traffic-building strategy is not basing on tricks or techniques that will go out of style. Therefore, I wanted you to have these important pieces of advice for your own businesses and start getting that free traffic all you want to your website.
First, you have to know what targeted traffic is all about. What does this mean to you? How does a novice can learn to get this?
The questions are simple. Targeted traffic means that when the user clicks your link in your resource box from different sources, that way you get a targeted traffic. This is by way, the easiest strategy I knew to get your targeted prospects to your website.
Another strategy, though, that is used by many network marketers, businesses online is to check their e-mails for updates on what’s in and what is not in the industry. You can get these e-mails from internet gurus or whatever sources you subscribed.
What I am talking about here is not only strategies, but also to give you some tested and proven tips for you to make to get what you have always wanted in the first place.
I give you out these 10 best strategic tips to get massive traffic to your website:
Create a valuable content
Create original content
Create timeless content
Write for your audiences first before the computers
Know your reasons why you wanted to get high traffic
Let the audience’s eyeballs catch you
Write what you believe in and learn to live the consequences
Treat visitors like you
Keep money in its proper place
Do what is popular from then and now
Forgetting the above 10 tips, just think of helping out people without asking any in return.
Packed with all these, building massive traffic is not as hard as it could be. Do your best to help your visitors out of genuine concern for their well-being, and these people will repay you of increasing traffic, and after money will come.
Building traffic to website can be very challenging if you have never done it before. These genuine tips only scratch the surface of what you need to know to succeed. Since writing this article, Howard Shen found an alternative suggestion for those who find it difficult to build substantial traffic and income online. Try to outsource it.
Get yourself placed near the top of your market category
Date Published: 20th July 2010
Author: Gen Federico
With such an extensive reliance on IT and the technology associated with modern day telephony, just why do so many companies, both large and small leave themselves so wide open to serious business pressures by not making use of expert business IT support?
The supporting infrastructure needed to help a business grow and in fact, just remain competitive, must include contingency planning and reliance on the purchase of business IT support services as and when required leaves so many uncertainties that it should not really be considered a contingency plan by a business. Technology, both the good (as in improved deliverance and speed) and of course, the bad (such as more invasive viruses and hacking for example) means that it is essential to have the ability to provide a speedy recovery and high quality security.
Our portfolio, here at Medhurst IT, as proud Microsoft Gold Certified Partners and HP preferred partners, offers us the ability to provide you with immediate support from our very experienced and knowledgeable professional team. The economy is starting to recover from the global downturn and now is an excellent time for businesses looking to get themselves ready for when the recovery really starts to gather momentum and position themselves towards the top of their market category.
An essential measure is always going to be the customer service experience and nothing helps to push customers away to alternative suppliers than poor service or the phrase “I’m sorry but our systems are down at the moment so we can’t help you, could you please call back later.”
If your business has a reliance on IT systems and telephony, our IT support in Hampshire, Liverpool and Manchester could well be the contingency you require to ensure your systems run efficiently and keep any potential downtime to an absolute minimum.
The Article is written by medhurst-it.com/ providing business it support and it support southampton Services. Visit http://www.medhurst-it.com/ for more information on medhurst-it.com/Products & Services.
How to Get on Google's Best 10 Listing
Date Published: 20th July 2010
Author: Ian Nieves
A issue I frequently asked by new consumers is why some internet sites rank greater on Search engines than others? This dilemma can be challenging to solution simply because of the quantity of variables involved and the truth that Google's lookup algorithms are strongly guarded secret. Nevertheless, there are a amount of standards which have an effect on each site regardless of its topic, objective, or age. I lately acquired a customer who had a site constructed for her business a year ago. The on-web site optimization had been completed poorly and no other direct endeavours had been made to advertise the web site. She was irritated simply because her lookup for her main keywords and phrases positioned her on page three are web site for on Google and her company merely didn't exist in Yahoo and Bing.
Numerous enterprise owners come to be frustrated with search engine ranking since it frequently requires several to 6 months to attain measurable final results even if the perform is carried out by a expert Search engine optimization consultant. When examined closely, the causes for this come to be apparent, but this is of tiny comfort to a new enterprise struggling with cash flow and promotion of their brand. Customers want to know how to pass the other millions of web sites fighting for their key phrases to rise to the leading of Yahoo site 1.
I at times locate it best to response this question with an overview that I made of the method:
1. Submission of the web site URL(s) to the key search motors (Search engines, Yahoo, Bing).
two.The lookup motors course of action the URL submission (this can at times acquire weeks).
3. The lookup engines contain the URL in their checklist of sites to crawl (this basically implies that the lookup engines formally recognize the existence of the internet site).
4. Lookup engines go to the web site and index its articles primarily based on the URL, site titles, meta-descriptions, content material of individual pages, and other unknown standards.
5. The internet site starts to display and live searches centered on the requirements in step four after passing it by way of their algorithms in an attempt to return appropriate benefits to the searcher.
6. The lookup motors then begin to monitor the click-by means of rate of human visitors to the internet site from the lookup final results.
7. Finally, the research motors commence to track the quantity and top quality of links to the site (these are links positioned on other websites pointing back to your internet site and good quality here means how carefully connected the linking internet site content material is to the info on your site)
8. A period of time passes (usually three to six months) and all of these actions combined develop an general web site rank for your internet site in Search engines, Yahoo, and Bing.
Right after this, the following dilemma generally goes one thing like: "Okay, so how do I get a lot more clicks and backlinks?"
They reply to this dilemma is a great deal simpler to explain. Set merely, you require a good deal of regularly changing, properly composed content, in a big variety of applicable one way links from other substantial web page rank web sites. The purpose that do it yourself Search engine marketing often fails is not since it is black magic, but mainly because it takes an outstanding volume of time to locate quality backlinks and established them up. An additional bottleneck is the truth that most enterprise owners are focused on running their enterprise and don't get pleasure from writing content material and content articles. Of course there are exceptions to this, but in my knowledge most business proprietors choose to assigned this process to an employee or outsource it totally.
So how a lot articles and how a lot of one way links?
Static pages on your web site this kind of as the homepage, about us, contact, etc. can be developed and seldom transformed. Nonetheless, owning a business new section and a blog with regularly changing content is essential to rank higher on research engines. Each and every of these entries creates an additional entry point for a possible consumer to find your item or assistance. It is also required to produce a significant network of micro-web sites that point back again to your principal web site. Examples of valuable websites are howto.com, Facebook, Blogger, yelp.com, and the listing goes on and on. When deciding on a web site to use, please keep in mind to figure out the sites web page rank. Any associated backlink is excellent, but as a common rule you must test to generate micro-internet sites on page rank three+ sites. The increased the web site rank, the more link value will transfer to your internet site. When I develop content material for my buyers, I try to do a minimum of a couple of website entries per week and 100 micro-websites the very first three months of support. This degree of content material and backlink creation is a solid foundation for future endeavours. For people in industries with highly competitive keywords, this kind of as actual estate, insurance, and so on. I frequently propose a daily blog entry and 200 to 300 micro-web sites. These numbers might seem staggering at initial, and they do need a tremendous quantity of work to arranged up. Nevertheless, at the finish of a campaign this kind of as this it is not uncommon for a website(s) to occupy numerous of the major 10 spots on Search engines, Yahoo, and Bing.
A word about Copy & Paste / Write-up Spinning
A search engines quantity 1 target is to return organic lookup final results that are as pertinent as achievable to the searchers query. Their total business design is based close to this target and they take it really seriously. The bottom-line the following is that Google hates stolen articles or posts that have been reworded slightly in purchase to make them appear various. The seek motors run programs that appear for this in the value these links accordingly.
So in order to operate a effective Search engine marketing starter campaign, you ought to develop original content material and links from web sites that are pertinent and not most likely to be classified as the origin of Spam. Ask your Search engine optimization Business for a checklist of the internet sites they intend to use for your campaign just before they start. If they are unwilling to supply this info, or otherwise secretive about their methods, then they are probably lying to you or are really overpriced for the services they are supplying. The mark of an professional Seo Consultant is transparency. Their talents will be creating and patience rather than self claimed superhero powers to location your internet site on the best of Yahoo.
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Search Engines and Search Engine Optimisation - Claim Your Own Share of Internet Business
By Dr Dan K Jatau Dr Dan K Jatau
Level: Basic
Dr. Dan K Jatau is a leading IT Consultant specialising in IT Service Management, with particular emphasis on web development, web design, SEO Consulting and ...
What Is A Search Engine?
A search engine is a computer program that searches documents for specified keywords and returns a list of the documents where the keywords matched the search criteria. Although search engine is really a general class of program, the term is repeatedly used to specifically describe systems like Google, Alta Vista and Excite, that enable users to search for information on the World Wide Web.
In general, a search engine works by sending out a spider to fetch and return as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search provider uses a unique proprietary algorithm to create its indices such that, in an ideal world, only meaningful results are returned for each query presented to the search engine.
What Is SEO?
SEO is a process of improving web pages so they can rank well on search engines results for specific keywords. There are two categories of SEO: On-page optimisation and Off-page optimisation. On-Page optimisation simply refers to every methods and techniques used to change web page source code, while Off-page optimisation is more focused on external factors such as methods used to get back links into the website. At the core of SEO are the keyword phrases for which a high ranking in search engines results pages (SERP's) is sought.
How Do Search Engines Work?
What we refer to today as a search engine is a more complex search portal. Search portals are generally synonymous with gateway, for a World Wide Web site that is or proposes to be a major starting site for users when they get connected to the Web and need to find information. There are portals of a generalised nature and specialized or niche portals. Some major general portals include Google, Yahoo, Excite, Netscape, Lycos, CNET, Microsoft Network. Here, I will examine the typical composition of a search engine results page (SERP). Every search portal delivers results from different data sources. The different ways in which each search portal prepares and serves these information to the users is what gives each portal its own unique identity.
The seo strategy you adopt for your site can be affected by changes to the way a major search portal presents its search results.
A typical search engine results page is comprised of three major components: spider-based (organic) listing, sponsored listings, and directory listings. Not all SERPs contain all three components, and some portals incorporate additional data sources depending on the search term used.
1. Spider-based (Organic) Listings
Spider based results are featured as the primary element of SERPs by most search portals. These listings are referred to as editorial, free, natural, or organic. For consistency, I will be referring to spider-based listings as organic listing throughout the rest of this article.
Each spider based engine uses its own unique algorithm, or formula to determine the order of search results.The databases that power organic search results primarily contain pages that are found by web crawling spiders. Some search providers offer paid inclusion and trusted feed programs that guarantee the inclusion of certain pages in the database.
Organic search listings are the primary focus for search engine marketers and consultants, but they are not the only focus. The continued use of pay-per-click is essential to a well rounded strategy. It paramount to know that most of today's search portals do not operate their own spider-based search engine; instead they acquire results from one of the major search players like Google and Yahoo. There are many search portals in the market, but only a handful operate crawling search engines. The following major search portals operate their own spiders, Google, Yahoo, Ask and MSN.
2. Sponsored (Pay-per-click) Listings
It costs alot of money to run a search portal. Spider based engines operate an extremely high expense, and expense that most can't afford. Portals that don't operate their own spider based search engines must always pay to obtain spider search results from portals that does. Today, even the smallest size search portal can generate revenue through sponsored listings. Sponsored listings is simply where a company has paid to have their site prominently listed when someone searches for certain words or phrases. Sponsored listings is used primarily used as their primary search results by Meta search engines.
Sponsored listings in addition to helping search portal stay afloat, provide an excellent complement to organic search engines by connecting searchers with advertisers whose sites might not otherwise appear in the search results.
Majority of portals do not operate their own pay-per-click advertising service. They instead show sponsored results from one or more partners and earn a percentage of those advertisers' fees. The major PPC providers are Google AdWords, Yahoo Search Marketing and Microsoft's adCentre.
The PPC advertising model is simple. Advertisers place bids against specific search terms. Advertisers' ads are returned with the search results, when searchers click on one of those words or terms. Advertisers are charged per click amount they bid for those terms each time searchers click on those words or terms.
Different ranking methods are used by different PPC providers to rank their sponsored listings. These methods start by advertisers bidding against each other to have their ads appear alongside the results returned for various search terms' but each method has its own broad matching options to allow a single bid to cover multiple search terms.
PPC ranking systems are no longer as simple as allocating the highest positions to the highest bidders.Google's methodology, combines the click through rate of an advertiser's listing (that is, the number of clicks divided by the number of times the sponsored listing is displayed) with the advertiser's bid in assessing where the PPC advertisement will be located. One of the reasons why Google has gained popularity significantly is, that its method tends to optimise the revenue generated per search.
3. Directory Listings
Directory originate from human edited web directories, such as Look Smart, The Open Directory, and the Yahoo Directory. Most search portals offer directory results as an optional search, thereby requiring the user to click to see them. Search portals have lately reduced their emphasis on directory listings, as quality of organic search results improved.
However, the importance of directory listings has not diminished in obtaining organic engines rankings.
Search Engine Optimisation
It is vital to note that there are two steps involved in getting a web page into search results pages.
Getting in the search index.
Getting the web page to the top of the final indexed results before it is presented to the searcher.
The first step is relatively easy to accomplish. You need to let the spiders know that your new web pages exists and how to find them. This can be easily be achieved by pointing to the new page from an already indexed page. Some search providers provide an option for a new URL to be manually submitted for inclusion into their index.
Achieving step 2 successfully is the most difficult. Bulk of Search Engine Optimisation tasks is centered around this. Search engines spend some incredible amount of time and effort on making their algorithms find find the best ways to effectively rank sites. According to the Search Engine leader Google, there are in excess of 200 factors that determine the rank of a web page in the SERPs (Search Engine Results Pages).
SEO is the process of making changes to your web pages to conform to Search Engines standards in order to rank at the top of Search Engine Results for related keywords that your site optimised for.
What Do Search Engines Look For?
Before delving into the specifics of SEO, let me first explain what search engines really want.
Search Engines have a goal of been able to fulfill the search needs of its users by providing with highly targeted relevant information. Google makes most of its money from selling advertisements that are served along with regular search results. Google is able to do this because it is the market leader and the most popular search engine in the world.Google is widely used because it provides users with the relevant results from their searches.
What Search Engines Don't Like
It is extremely important to have a sound knowledge of what search engines don't want in order to succeed in your SEO campaign. The lack of this knowledge may mean that, your perfectly optimized site may not be indexed and could even be banned. Therefore, when you learn about factors that influence search engine rankings, you should also learn which tactics to avoid.
Spam
Search providers hate tactics intended to fool them into awarding high rankings to irrelevant pages. These tactics are called "spam." They strive to provide the most relevant results to their users, but spam clutters their indices with irrelevant information.
Some website owners create spam after they have learned which criteria spiders use to rank pages. For example, they give high scores to pages filled with keywords. This is termed as keyword stuffing. Website owners and Webmasters came up with a way to add more keywords without sacrificing a site's appearance. Invisible text are used ( the background and the text are the same colour, so the text is not seen by the visitors). Previously, robots that indexed invisible keywords ranked those sites higher for keyword frequency and weight.
Spiders are now familiar with this technique and class it as spam. The use of invisible text can get your site banned from most leading engines.
The following techniques are usually considered spam by major search engines:
Meta refresh tags
Invisible text and overuse of tiny text
Irrelevant keywords in the title and meta tags
Excessive repetition of keywords (classed as keyword stuffing)
Overuse of mirror sites (same sites that point to different URLs)
Submitting too many pages in one day
Identical or nearly identical pages
Submitting to an inappropriate category (for directories)
Link farms
Frames, dynamic content and Flash intros.
Although search engines won't penalize you for the use of frames, dynamic content and multimedia files, they will have difficulty indexing such pages.
Recently, some engines started to index dynamic content. However, most search engines are still unable to index multimedia and dynamic pages, and those that are, don't index all of them. Here's a list of files that search engines don't index:
Text in graphics (use ALT tags)
Pages that require registration, cookies or passwords
XML
Java applets
Acrobat files (PDF), except Google
Dynamic content (URLs with "?" in them), except Google, AltaVista, FAST and Inktomi
Multimedia files (Flash, Shockwave, streaming video)
Build Workaround Pages to Avoid Indexing Problems
If your site consists largely of files that search engines don't index, create workaround pages. Workaround pages should contain the most important information about your products or services. Workaround pages should be optimized just like doorway pages.
Search engines will index workaround pages even if they can't index the rest of a site. Always link to these pages from your site map to make sure search engines can spider them, and submit workaround pages rather than non-optimized pages.
Conclusion
SEO Best Practices to Consider
There are tried and tested SEO tactics that you can use to ensure your site is successfully crawled, indexed, and positioned in the major search engine results pages. Though SEO tactics evolve with the technologies used to render Web sites, certain fundamentals remain constant.
How can you tell if your site adheres to current SEO best practices? You should start by providing honest answers to the following questions.
Are the keywords you're targeting relevant to site content?
Are targeted keywords popular phrases used in search engine queries?
Do page titles start with your targeted keywords?
Does your site employ H1 header tags for prominent content titles?
Is your permanent body copy contextually sufficient and keyword-rich?
Do text links include targeted keywords that point users to pages within your site?
Do you use CSS image replacement in graphical navigation on the site?
Do graphics used in the site have descriptive, keyword-rich alternative attributes that are useful for visitors to your site?
Does your Web site have a site map with text links?
Do the URLs of your dynamic, database-driven pages look simple and static?
Does your site have a flat and simple directory structure?
Does your site's home page and other key category pages have PageRanks?
Is your site listed in Open Directory?
Do you routinely list your site in other trusted, human-reviewed online directories?
Does all pages in your Web site have keyword-rich meta tag descriptions?
Does your site have a custom error page?
Does the site's file names and directory names include targeted keywords?
Does your site avoid using pop-ups?
Is the exact same content visible to both users and search engine spiders?
Do you avoid free-for-all linking offers?
If you take time to Implement the above 20 most fundamental elements of SEO best practices (or at least bulk of them) and avoiding the worst seo practices should provide you with a sound approach to better visibility for your Web site in major search engines.
About the author:
Dr. Jatau, D.K. is Technical Director/Solutions Architect Webxcell Media & Hosting Group, an award-winning web hosting and web Development Company located in Nottingham, Nottinghamshire, England. To claim your own share of internet business with our search engine visibility product, visit us at: http://www.webxcellhosting.com/ or call us direct at: 44 (0) 8450 52 35 44.
Copyright © 2010 by Dr. Dan K Jatau and Webxcell Hosting
Article Source: http://EzineArticles.com/?expert=Dr_Dan_K_Jatau
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These Mistakes Will Hurt Your Rating, Avoid Them.
By: Kathy Jhones
The main reason SEO mistakes happen so often is due to lack of knowledge. We will discuss how you can avoid these SEO mistakes in this article.Is your content focused and embedded properly?, It should be! Aim to attract the attention of not only visitors to your site but also web search engine. Your keyword density should not exceed 5 percent. You will hear this referred to as effective copywriting. Your content should be appealing to the search engines and they should know what keyword phrases you want to get ranked for.
However do not "stuff" any old keyword into your content and expect it to get picked up on. No, that would be unethical and you would be banned from the search engines for indulging in such practices. Keyword flow through is important when weaving keywords into content. The content that you place on your website is extremely important, which is why you have to make sure that your keywords appear in a natural way. Making your site appear organized can be achieved with bulleted items within content. Search engines use all those elements that help the end user.
Take time to build a quality site to improve your ratings quickly. It doesn't to any good to have bad content on your site in fact it hurts your ratings. Using keywords that match your content will show your dedication.
You have to make quick efforts to find out what keywords you want to rank for and start working towards it. Without keywords you won't be able to take a share of the targeted traffic they present to your site. Optimization is free and doesn't take eon's to complete.
Keep your content on one domain name. You can use sub-domains if necessary but only minimally. People think that they could dominate the first page results with many domain names, which is just a waste of time. Put all of your attention on your first page to increase the traffic and ranking of that site, this will reap better results. Doing this will make your site a priority in seekers minds.
Avoid using excessive domains to achieve better results and a higher ranking. Be careful to recognize the importance of your keywords and SEO to search engine rankings.
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SEO Methods For Websites To Rank Higher
By: Chris Dotson
Everyone knows that ranking higher on the search engines is critical in these days, the vast amount of competition in the field Search Engine Optimization is a skill that can help boost your results on the engine rankings. Most website owners will opt for search engine optimization services, this way the customer gets exactly what they are looking for in their search. For this reason, it is critical that you choose a good Denver SEO Company that has professional web designers that are knowledgeable in the ways of Denver Search Engine Optimization.Importance of Effective SEO
Services Some people believe that once SEO has been incorporated in the website, it is very easy to rank on the search engines. However, in point of fact, SEO techniques should be used very wisely and effectively by SEO companies so as to provide excellent results to the customers. This is the reason, it is always advised to choose a Denver SEO Company very aptly and check for all the services that they are providing.
Importance of effective SEO services may not be realized at the time of hiring a Denver Web Designer, but once the website is crawled and placed on search engines, then it actually starts affecting the business. Higher ranking, improving sales and production, becoming recognized in the market and coming up as a brand name, these all are the aftereffects of effective SEO services.
Relevant Content and Keywords
Making sure the content provided for your website is relevant is very important, if it is not the visitor will loose interest and look for what they want elsewhere. Having relevant rich content will grab a readers attention and have them coming back, this is why it is important to make sure that your SEO company can right good content.
Keywords are also an important feature that contributes a lot in helping the websites to rank higher on search engines and a Denver SEO Company should be proficient enough to target effective keywords.
Added Characteristics of SEO Company
The SEO company hired should focus on several things to the client such as; have a stable site and at the same time an attractive one; should manage the meta tags as well as the title tags; should definitely know the content and media that has to do with the company and apt for customers to follow easily.
There is also several companies that may offer a Video Spokespersons to the client to help them launch a new product or carry out an effective promotion. So, if also having that advantage to help your SEO, make sure to choose the right Denver SEO company with the proper web designers suited for the job.
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