How To Get Higher Search Engine Rankings With Keyword-rich Headings And Subheadings
By Serge Dandelin
Published 05/24/2008
Getting your website a top search engine ranking is far from easy. That requires a number of strategies (and patience) like carefully written keywords rich content, titles, description meta tags and lots of back links. In the world of online marketing, it can take a lot of different strategies to get yourself ranked high in the different search engines. There are such a high number of things that you have to do to get your website at the top. However one, but often forgotten factor is the use of keywords rich headings and subheadings.
Generally what people use to get a better search engine rank are keyword rich body texts (in which you have keywords placed throughout the document). Other times you will see people using description meta tags. However, it's only when you put all these things together that you are going to get the most out of your online business. Of course, there is one thing that a lot of people do not pay attention to and that can help you to get ahead of the search engine wars, and that of course, is to use keywords in your headings and subheadings.
The heading in your article or web page is one of the single most important thing that you need to pay attention to when trying to get your website ranked. This is because headings are one of the main things that these search engines look at
when ranking sites and checking for keywords. For the most part, the heading offers you very important information on what the website is about, and thus, the search engines take note on keywords that are placed in there. One of the best ways to let search engines know what a group of words is your heading, in HTML, you would use the H1 tags for your main heading and your H2 or H3 tags for your subheadings. A HTML tag would look something like this whatever your heading is . This lets the search engine know, that this is your main heading.
Of course, you can work your keywords into sub headings as well, in which you would use the H2, H3, and so on. Of course, the subheadings do not just help get you ranked, they also let the readers be able to scan your website for information that they are looking for. It is said that most people do not like to read when they are online. They would prefer to just scan information and find what they are looking for. That is why a lot of people love subheadings. If you want to get your website ranked fast and ranked high, then you need to start adding keywords into your heading. Only then are you going to see your website start to climb up in the search engine results.
Using headings and subheadings on your web site won't skyrocket you to the top of Google, but it's one important factor to consider in your quest for a better search engine rank.
To Your Success!
