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Jul 26, 2010

Search Engine optimization

Search Engine Optimization – Effective Meta Tags Key to Improving Website SE Page Rank
By Daljeet Sidhu
Published 11/17/2009

Did you know that millions of prospective customers access the internet daily? Would you like to attract them to your website and increase your client base? If yes, then ensure that customers can easily find your website on search engines when they search for your business-related terms. You need to improve your search engine rankings so that your website shows on the first few pages of search results. Search engine optimization (SEO) helps you achieve this task and greatly improve the chances of your website success.

One of the best ways of improving website rankings is the use of effective meta tags. The right meta tags instantly make your website search engine friendly.

Meta Tags
Meta tags provide a description of your web pages to web browsers. Search engines use meta tags to identify pages matching customer search requests for keywords. The three main kinds of meta tags are meta titles, meta keywords, and meta descriptions. Provide your company name and important information, specific keywords and specific information about page content in your meta tags for maximum impact.

Meta Keywords
Meta tags contain a continuous comma separated list of targeted search phrases. Search for the right keywords to include in your meta tags. Consider both popularity of keywords and competition before making your decision. Substitute already crowded generic terms like ‘jeans’ with specific phrases like ‘blue denim boot-cut jeans’ to achieve excellent results without spending a fortune.

Meta Titles
Meta titles are the clickable links you see on search results pages. They provide another great way of getting web browsers and search engines to notice your website. Use clear, concise and unambiguous titles for best results. In addition to being interesting, your meta titles should inform customers about the content on your web page and assure them that it contains the information customers are looking for. Though witty titles appeal to some, most customers and search engines prefer simplicity and clarity in meta titles. Additionally, place most relevant keywords in the beginning of the title and make sure it is not more than 94 characters in length including spaces.

Meta Descriptions
The purpose of meta descriptions is to provide that information which does not fit into the meta title. This should include a summary of the webpage, containing all relevant keywords and related content and provide all required information about your webpage to users in one short paragraph. Additionally the description should seek to arouse user interest compelling them to visit your website. Meta descriptions should be less than 165 characters in length including spaces.

Using the right meta tags is central to your website success. If you are unsure about which meta tags to use, it is advisable to hire an experienced SEO firm to do the job for you. SEO firms can help you find all the relevant keywords and design the right titles and descriptions for your web pages. This will increase your website visibility and reach turning it into a profitable business venture.