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Jul 26, 2010

Search Engine optimization

META Tag
Author: MascarRooney
META tag is used to aid in the ranking of a website. It is not necessary to include META tag in the webpage. If you don’t include the META tag in the webpage, you need to optimize the content with keywords. People who did not optimize the content with keywords can use the META tag to help them rank on the search engine. Despite that, it is best that you use META tag and optimize the content with keywords.

META title is used to provide title for the document. META title allows visitors to know what type of content is being provided on the page. You can optimize the META title with keyword. It is best to optimize the META title with one keyword. Stuffing the META title with keywords can cause you to become banned from the search engine. Beginners assume that using different types of keywords in the META title will help them to rank higher for those keywords. In truth, stuffing a lot of keywords in the META title will decrease your ranking on the search engine. To allow people to know your company name, you can include the company name in the META title.

You should include keywords in the META description. The META description should briefly describe the content on the page. You should briefly describe the content on the site in 2 – 3 sentences.

The META keywords can include 5 – 10 keywords. Each keyword must be separated by a comma. You should not repeat the same keyword in the META keywords. Some people assume that including hundreds of keywords in the META keywords tag will help them to rank on the search engine. If you include too many keywords in the META keywords tag, your site will be penalized by the search engine.

Before composing the META tag, you must perform keyword research. It is important to perform keyword research because it allows you to find a suitable keyword that will help you draw in targeted visitors. Google Adword Keyword tool is an effective keyword tool that can be used to find keywords for the META tag. Google Adword Keyword tool is provided by Google and free of charge.

To find a keyword on Google Adword Keyword tool, you simply enter the Captcha code and the topic of your website. For example, if you want to find keywords about dog collar, you can enter “dog collar” into keyword research tool. The keyword research tool will return a list of keywords related to the query. To find low competition keyword, you must be specific in the keyword query. You can select Competition from the Sorted by drop down menu to sort the keyword completion. Once you selected Competition from the Sorted by drop down menu, the keywords will sort from the highest competition to the lowest competition. To find out the number of competitions, you simply click on the keyword. When you clicked on the keyword, a new tab will open in the same browser. The number of competitions for the keyword is listed under the search box. For example, the keyword dog training collars has “About 1,020,000 results”.

Mascar Rooney is the author of this article on directory submission.
Mascar Rooney is the author of this article on DMOZ Submission Service.
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